Sync or Swim: London Elixir's Guide to Navigating Music Licensing

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Explore the dynamic world of music production and sync licensing with London Elixir on 'Sync Masters'. In this insightful episode, London shares her journey from working as a software engineer to becoming a full-time music producer and sync licensing expert. Discover the strategic moves and critical decisions that propelled her into success, including how she navigated the challenges of the music industry to leverage opportunities in TV, film, and advertising.

London provides a deep dive into the techniques and tools she uses to create compelling music that fits perfectly with client briefs, and explains the importance of understanding the business side of sync licensing. From securing major placements on platforms like ESPN, HBO, and TikTok to managing legal aspects and rights, London offers a treasure trove of advice for anyone looking to break into or advance in the field of music production.

Tune in to learn from London Elixir’s experience and gain practical knowledge that could transform your approach to music production and your career in the music industry.

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