Let's Build Dynamic Outbound - Unboxing Kixie for HubSpot

Описание к видео Let's Build Dynamic Outbound - Unboxing Kixie for HubSpot

Summary

In this conversation, Chris Carolan interviews David Gable and Aldo from Kixie about their app integration with HubSpot. They discuss the features and benefits of Kixie, which includes calling, texting, and advanced calling and texting capabilities. They also highlight the importance of finding the right app partner and the challenges of navigating the HubSpot Marketplace. The conversation covers topics such as the target audience for Kixie, the integration process, and the value of HubSpot workflows in managing leads. They emphasize the importance of connecting with leads at the right time and providing a better experience for both buyers and sales teams. Kixie provides a powerful dialer and telephony platform that integrates seamlessly with HubSpot, enhancing the sales and customer success experience. The conversation highlights the importance of empathy in customer interactions and the need for tools that make it easy for reps to provide a personalized and contextualized experience. The integration with HubSpot allows for automatic logging of call outcomes and syncing of data, making it easier for sales reps to focus on building relationships. The conversation also touches on the value of AI and data in improving customer communication and the excitement for the upcoming Inbound conference.

Takeaways

Kixie offers calling, texting, and advanced calling and texting capabilities as an app integration with HubSpot.
Finding the right app partner is crucial for extending the functionality of the HubSpot platform.
The HubSpot Marketplace can be challenging to navigate, but Kixie is nested under the telephony and dialing portion.
Kixie is suitable for SMBs, mid-market companies, and larger organizations as HubSpot has grown upstream.
Kixie prioritizes connecting sales reps with leads at the right time to improve the quality of conversations and create a better experience for buyers.
HubSpot workflows and power lists help manage leads and prioritize outreach based on lead engagement and warm/cold states. Kixie's integration with HubSpot enhances the sales and customer success experience by providing a powerful dialer and telephony platform.
Empathy is crucial in customer interactions, and tools like Kixie make it easier for reps to provide a personalized and contextualized experience.
The integration with HubSpot allows for automatic logging of call outcomes and syncing of data, reducing manual work for sales reps.
AI and data play a significant role in improving customer communication and enabling sales reps to provide a better experience.
The upcoming Inbound conference is an exciting opportunity to learn about new advancements in AI and technology and connect with industry professionals.

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