Скачать или смотреть Predictive Targeting Part 1 || Predictive Targeting by using Alteryx

Predictive Targeting Part 1 || Predictive Targeting by using Alteryx

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The video discusses predictive targeting on Facebook Ads, emphasizing how organizations can enhance website conversions through Facebook advertising.

It highlights the power of Facebook Ads for precise audience targeting based on factors like age, gender, behavior, and interests.

The content outlines the data preparation process, exploring variables such as age, gender, interests, performance metrics, and spending.

It demonstrates data visualization, correlation analysis, and model development. Key findings include aligning ad targeting with consumer personas, optimizing ad placements, and refining the predictive model.

The video concludes by emphasizing the importance of refining strategies and continuous monitoring for effective ad campaigns.

Predictive Targeting Part 2 Link:    • Видео  

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