a one-size-fits-all approach? | Katharina Rettenbacher | TEDxUniversityofGroningen

Collaboration is treated wrongly as a one-size-
fits-all approach. Many individuals think they know how to collaborate and, therefore, do the same over and over again.

However, all individuals and situations are different. Accordingly, every
collaboration should be treated in a different manner, Collaboration is an extremely powerful tool, but only when people learn from their experiences and actively change their ways. Katharina is the winner of the Student Pitch evening in which students of the University of Groningen could participate. She completely convinced the juries with her talk and we are very proud to add her to the speakers! In addition, she is currently studying strategic innovation management, a track of the master business administration. She plans to write her Msc thesis on collaboration in strategic alliances.
The theme of her talk will be about collaboration, treated wrongly as one-size-fits-all approach.

In her talk, she will argue that collaboration is wrongly treated as a one-size-fits-all approach. Many people think they know how to collaborate and therefore do the same thing over and over again. Yet all individuals and situations are different. Therefore, each collaboration should also be treated differently. Collaboration is an extremely powerful tool, but only if people learn from their experiences and actively change the way they work. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx