How to Build Topical Authority: George Chasiotis (MINUTTIA)

Join guest speaker George Chasiotis, Managing Director for MINUTTIA, for a webinar on building topical authority for your website.

George shared the step-by-step process for how to build topical authority for your website with results from actual clients. He was also kind enough to share the templates the MINUTTIA team uses (see below).

Timestamps:
0:00 Intro
1:52 How to Build Topical Authority
2:16 What is Topical Authority
2:52 Why is Topical Authority is important
3:43 Two ways of building Topical Authority
5:27 Internal Topical Authority dimensions
7:24 Proportionality of dimensions
8:11 Hypothetical scenario
8:59 Topic breadth (aka Horizontal Topical Authority)
11:06 Topic depth (aka Vertical Topical Authority)
12:50 Keyword Research process (plus a free Search Intent Classification and Assign Opportunity Score & Prioritization template)
22:42 Content optimization best practices: Content briefing, content creation, content quality, UX
25:12 How to ensure crawl efficiency
28:11 Types of keywords
29:33 URL structure by keyword type
43:50 Publishing velocity
46:08 Content monitoring
47:08 Does Topical Authority really make a difference?
48:51 Building Topical Authority is not easy
51:49 Q&A

Here are our biggest takeaways from George’s talk:
• Identify the breadth of your topic by expanding outside your direct topic.
• Develop visibility for the topic areas by going deep in each.
• Keyword research process broken down into: Seed terms ➡ Semantic terms ➡ Branded terms ➡ Content ➡ Search intent classification ➡ Assign opportunity score & prioritize

Links to additional resources & slides: https://www.clearscope.io/webinars/ho...

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About George Chasiotis:
George is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Connect with George on LinkedIn:   / georgioschasiotis  

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

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