Скачать или смотреть A to Z of Marketing - Direct Marketing | Shaw Marketing Services

Direct marketing is all about action and in my opinion everything we do to market a small business should apply some direct marketing techniques. But what is it exactly? Ready for the definition?

“The advertising process by which a company communicates directly with a customer or prospect in order to stimulate an action; usually by mail, telephone, couponed advertisement or leaflet.”

It is a smart form of marketing which elicits a response from a targeted group of people, which is all about targeting, testing and continuity.

The key forms of direct marketing are email, letter and direct advertising.

Make sure that all you marketing materials have a strong call to action to generate results!

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