Скачать или смотреть Theory of Consumer Behavior in 8 Minutes: preferences, prices, budget—spend smarter starting today.

Master the Theory of Consumer Behavior in just 8 minutes. Learn how preferences, prices, and your budget combine to shape the optimal choice—so you get more satisfaction per dollar. We break down indifference curves, budget constraints, marginal utility, substitution vs. income effects, and behavioral economics traps (decoys, loss aversion, present bias). Real-life examples + a simple playbook you can use today.
What you’ll learn (no timestamps)
Preferences × Prices × Budget: the core of consumer choice
Indifference curves & budget line: find your optimal bundle (tangency)
Diminishing marginal utility: why the 2nd unit feels less valuable
Substitution & income effects: how price changes shift your choices
Decoy & bundle pricing: how menus nudge you—and how to resist
Time as a constraint: trade minutes vs. money the smart way
Action playbook: build your own bundle, price your time, spend for joy/$
Try this today
Map a recurring decision (lunch/coffee/streaming) with real prices.
Move $1 at a time toward the option that gives more utility—stop at your tangency.
Use sales surgically; build your bundle; ignore decoy “value” traps.
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Disclaimer: Educational content, not financial advice.
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