Undiscovered Metric | Season 1 - Episode 9 - Marketing Reporting with Johannes Höller

In this episode of The Undiscovered Metric, we sat down with Johannes Höller, Head of Data Consulting and Solutions at diva-e, to discuss how clients can find the single source of truth in their data, which key metrics can improve marketing performance, and some of the common pitfalls marketers face when trying to improve marketing analytics reporting.


0:00 Introduction
0:36 Career Background
2:04 Building Marketing Reporting
5:21 Aligning data stories with key KPIs
6:42 Common metrics people should focus on
9:27 Demonstrating ROI
10:24 Improving marketing performance
14:06 Informing your next campaign
15:17 Data analysis is a lifecycle
15:37 Metrics that are overlooked
19:26 Key tips to take away
20:32 Setting out a strong data story
21:04 Trends in the marketing industry
25:18 Advice to your younger self