Jack Tramiel

There are four people who were unquestionably key to the digital revolution that took place in the 70’s and 80’s. In no particular order they are Steve Jobs, Bill Gates, Nolan Bushnell and Jack Tramiel: the latter two worked on kids, which was pivotal in shaping a new generation of tech savvy people. Nolan Bushnell brought them digital consciusness and Jack Tramiel brought them affordable computer power. Jack Tramiel was not much about public relations, which is probably why he still isn’t getting all the credit he deserves. Even in the boom days he released few interviews in magazines and even fewer for television: you could probably count them on your fingers and have some bits left for flagging. We proudly own the very last, long, relaxed, vivid interview he ever released. We asked him why he allowed us to do that and he said that he liked our country (Italy!) because he always got so much from there. He’s right: we had Commodore 64’s everywhere! The man who terrified his co-workers and competitors with his booming voice was the kindest person to us.