Using Business Psychology to Scale and Exit Two Multi-Million Dollar Companies w/ Jyoti Patel

Amardeep Parmar (  / amardeepsparmar  ) from The BAE HQ (  / the-bae-hq  ) welcomes Jyoti Patel, CEO and Founder of Red Rickshaw and FeastBox

This podcast episode explores Jyoti Patel's entrepreneurial journey from co-founding Red Rickshaw and Feastbox to angel investing, focusing on the interplay between psychology, business growth, and cultural innovation.

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Show Notes:

00:00 - Intro
02:01 - Jyoti's childhood ambition of becoming an FBI agent and early passion for psychology.
03:07 - Reflections on family, cultural influences, and first trip to India.
05:13 - Choosing psychology as a career and studies.

06:47 - Transition to business psychology and first career steps.

08:30 - Jyoti's curiosity about building businesses from her management consulting experience.
09:55 - The catalyst for starting Red Rickshaw: personal frustration with Asian grocery shopping.
12:02 - Initial steps in launching Red Rickshaw, identifying product-market fit.
14:58 - Challenges in building the business, including logistics and product sourcing.
17:11 - Early hires and managing logistics with a full-time job.
19:43 - Reaching a million in sales and deciding to go full-time.
21:42 - Raising VC funds and scaling the business.
25:50 - Launching Feastbox as an extension of Red Rickshaw.
29:01 - Lessons learned from Red Rickshaw applied to Feastbox operations.
31:02 - Exiting both businesses and transitioning to new ventures.
32:46 - Exploring psychology’s role in consumer behavior and decision-making.
35:32 - Current focus: angel investing and helping startups expand to the US.
38:48 - Advice for entrepreneurs on geographic expansion.


Jyoti Patel:

  / jyoti-patel-53ba37a  


Website:

https://jyotipatel.me/