Скачать или смотреть Scale smarter: Channel diversification for mobile game marketers

Channel diversification for mobile games: where do you start, and how do you do it?

In this Growth Masterminds we bring not 1, not 2, but 3 seasoned growth experts to join host John Koetsier on how to scale smarter via better channel diversification for mobile games:

Matej Lancaric from 2 and a Half Gamers
Kyle West from Mistplay
Brendan O’Connor from Moloco

When do you add new channels?
Which ad partners do you start with?
How important are rewarded ads?
Where do influencers fit? When?
CTV ... should you try it?
How do you test new UA channels

Look for all of this and more.

Whether you're a new game publisher or managing a large-scale game, this episode provides actionable insights for achieving sustainable growth in the ever-evolving mobile gaming industry.

00:00 Introduction to Growth Masterminds
01:49 Starting with Channel Diversification
03:10 Expanding Your Partner Network
06:19 Testing New Channels
12:54 Scaling and Diversifying Channels
19:18 The Rise of Rewarded Advertising
22:33 Influencer Marketing in Gaming
26:22 The Challenge of Influencer Marketing
27:51 Celebrity Endorsements: A Double-Edged Sword
30:01 The Rise of CTV Advertising
35:57 Future of Ad Partners and Channels
45:17 Final Thoughts and Key Takeaways