Amazon DSP Advertising: Display Ads On and Off Amazon

Amazon demand-side platform (DSP) enables sellers to advertise their products on and off Amazon.
In the video, Amazon PPC specialist Brent Zahradnik shows the ways to use, who is it for, and how much to invest to start using the platform.
Visit Brent's website: https://www.amzpathfinder.com/
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🔶 Topics covered in the video:

00:00 Introduction to Amazon demand-side platform (DSP)
01:28 About Brent
01:58 What Amazon demand-side platform is?
02:36 Is it available only for Amazon sellers?
04:21 How does Amazon demand-side platform work?
07:38 What's the initial advertising budget?
08:36 Who should use the platform?
10:44 How does DSP retargeting work?
12:36 What sellers can do with DSP?
14:12 How do the ads look like?
15:57 Is it suitable for beginners?
17:17 Facebook ads vs Amazon DSP ads
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🔶 About BRENT ZAHRADNIK

Brent started working with Amazon PPC in early 2015. Having a Google Ads management background, he saw a market opportunity in helping businesses selling on Amazon grow through effective advertising. Fast forward to the present and the agency he founded, AMZ Pathfinder, manages $250,000+ in ad spend every month across all North American and EU marketplaces while delivering results for happy clients.
Visit AMZ Pathfinder: https://www.amzpathfinder.com/
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Video hosts - Augustas Kligys and Lisett Lees:

🔶 About LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: https://lisettlees.com/
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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