Скачать или смотреть CHAGEE x POP MART: Unveiling the HACIPUPU Collection for Gen Z

CHAGEE, a renowned global brand, has teamed up with POP MART to launch the exclusive HACIPUPU art toy collection. Meet HACIPUPU, a shy yet imaginative boy, as CHAGEE's Little Champion, in a special tennis-themed set. This collaboration aims to engage Gen Z across Thailand, Singapore, Malaysia, and Indonesia.

Li Simeng, Director of Branding and Marketing at CHAGEE APAC, shares the brand's vision of connecting people through tea culture and creating memorable experiences. By partnering with POP MART, a leader in the art toy market, CHAGEE brings its story to life through fun and unique collaborations.

The heart of this campaign is the specially crafted menu, featuring Green Grape Milk Tea and Green Grape Brewed Tea. These beverages showcase premium ingredients like 'Golden Green Grapes' from Xincheng, China, known for their fragrant jasmine notes and crisp texture.

CHAGEE Thailand's Marketing Director, Chumphicha Phathanahirun, emphasizes the need to reflect the vibrant lifestyle of Gen Z in the Thai market. The collection offers high-quality tea experiences that cater to both taste and health trends, while the HACIPUPU collectibles create memorable and unique experiences.

To generate buzz and engagement, CHAGEE Thailand is hosting a grand event, 'CHAGEE's Little Champion', from October 1-5, 2025, at Central Park. The event will simulate a tennis court atmosphere, featuring a giant HACIPUPU installation and activities where attendees can collect stamps for exclusive rewards and limited-edition Green Grape collection merchandise.

Additionally, CHAGEE has released a limited-edition collectible set to stimulate sales and appeal to collectors. The set includes The Little Champion's Pin, The Drink Big Set with a Juicy Grape Squishy and Mini Tennis Bag Charm, and The Drink Light Set with a Sippy Tun-Tun Bottle and Fuzzy Grape Keychain. These sets are available from September 26, 2025, onwards, and quantities are limited.