Ep. 13: Crossover Episode - Breaking Silos and The Application

In this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Element451’s 2024 Engage Summer titled “There’s a GPT for That.” Shane and Allison take turns as interviewer and interviewee, and talk about the many ways marketers can us AI to expand capacity, increase efficiency and revolutionize the way they market programs, create content, analyze data and much more. 


Catch new episodes of The Application (https://www.enrollify.org/podcasts/th...) every other Tuesday, and new episodes of Breaking Silos (https://www.enrollify.org/podcasts/br...) every other Wednesday!


Guest Names:
Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College
Shane Baglini, Senior Director of Marketing, Muhlenberg College


Guest Bios:
Allison Turcio - Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.


Shane Baglini - Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.


Guest Socials: 
Find Allison on LinkedIn:   / allisonturcio  
Find Shane on LinkedIn:   / shanebaglini   (  / shanebaglini  )







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Connect With Our Host:
Shane Baglini
  / shanebaglini  


About The Enrollify Podcast Network:
Breaking Silos is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook (https://podcasts.enrollify.org/vision...) and The Application with Allison Turcio (https://podcasts.enrollify.org/the-ap...) .


Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com (https://451.elmt.link/49ocwR8) .


Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event (https://element451.com/ai-engage-summ...) .
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today (https://element451.com/ai-engage-summ...) .