Скачать или смотреть Building the DevOps Tool Engineers Actually Need | John Macdonald, CEO of 4tlas

In this episode of The Driven Deal Podcast, we sit down with John Macdonald, CEO & Co-Founder of 4tlas.io, the company behind Fuze — a fully built, AI-powered DevOps platform purpose-built for embedded software teams.

🎯 Fuze is helping engineering teams working on embedded systems (think: credit cards, cars, medical devices) eliminate fragile, custom workflows and ship faster — with built-in traceability, automation, and compliance baked in.

John shares the gritty details of launching a niche B2B SaaS startup:

The transition from engineer to CEO
Why most embedded teams are stuck in fragile, custom workflows
How AI is reshaping both their product and their marketing
What’s working (and not) when it comes to top-of-funnel sales
The untold power of “problem recognition” in early-stage growth

💻 Learn more about 4tlas: https://www.4tlas.io/

📈 This episode is sponsored by OBSA Group: https://www.obsagroup.com/ — helping B2B companies scale outreach, automate lead generation, and close more deals using the power of AI and content-driven growth.

👇 Don’t forget to like, subscribe, and drop a comment if you’re building in B2B SaaS, DevOps, or embedded systems — we’d love to hear your thoughts!

#Startups #DevOps #EmbeddedSystems #AI #B2BSaaS #Podcast #FounderStories #TheDrivenDeal #OBSAgroup