Скачать или смотреть Webinar series: Author Marketing in China: Understanding WeChat for Publishers

What is WeChat and how can publishers tap into its power to engage researchers in China?

In Part 2 of our webinar series, we explore WeChat, China’s most influential digital platform, and its growing role in academic communication and author marketing.

▶️ Watch to learn:
🔹 What WeChat is and why it matters?
🔹 Key features that make it a vital tool for outreach
🔹 How publishers are using WeChat to promote research and connect with Chinese audiences

Whether you're a publisher or part of a comms team, this session offers practical guidance for building meaningful presence in China.

Stay tuned for Part 3, coming soon!

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