Скачать или смотреть Beauty War: Ulta’s Quiet Rejection of Hailey Bieber’s Rhode in Favor of Selena Gomez’s Rare Beauty

Discover the shocking reason Ulta Beauty tapped Rare Beauty as its flagship brand while quietly passing over Rhode Skin. This deep dive exposes the billion-dollar industry shifts and strategic decisions reshaping celebrity beauty brands in 2025 — and what it means for the future of clean beauty.
In 2025, Ulta Beauty made a bold choice: elevate Rare Beauty to star status and sideline Rhode Skin. What drove this decision? We break down the behind-the-scenes strategy, market trends, and brand moves that set today’s beauty landscape ablaze.
Ulta’s latest brand partnership surprised the beauty world. Why did Rare Beauty rise to the top while Rhode Skin was left out? Unpack the market forces, cultural influence, and executive choices redefining success for celebrity beauty lines this year.
From boardroom decisions to market power plays, we reveal why Ulta Beauty chose Rare Beauty instead of Rhode Skin. Get an insider look at the trends and reasons fueling this major 2025 beauty industry pivot. #RareBeauty
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