How to Find Your Audience (For Free)

This webinar explores various strategies, tools, and techniques that will help you better engage your social media audience without spending a dime. You'll learn about tools that provide valuable analytics, social listening capabilities, and audience profiling, enabling you to understand your target audience's online activities and interests. With these insights, our expert speaker will guide you in completing a user persona, a fictional character that embodies your ideal customer. Developing a user persona will serve as a compass for your social media efforts, ensuring your content resonates with your target audience.

Check out our Digital Marketing program: https://continuing.mcmaster.ca/progra...

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