Скачать или смотреть An Overview & Use Case Of Attribution Projects (Beta) In Google Analytics

You may have noticed a recent addition to the Google Analytics menu of options.

Attribution (Beta) is a new function where you can create a project specifically for attribution modelling and analysing your data (the creation of the project is the start of the data collection for this function).

Although GA has had attribution modelling for some time, this function takes things a few steps further to allow you to better understand the value of the different channels during the path to purchase.

Performance Media Manager, Charlotte Girard, walks you through this report and how she used it to obtain greater insights for a recent client campaign.

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