Скачать или смотреть The Fragrance Lab by AWS, a creative activation at Cannes Lions demonstrating AI-powered innovation

At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, a creative activation demonstrating AI-powered innovation.

Built using Amazon Nova in Amazon Bedrock, the Fragrance Lab is an experiential activation that illustrates the transformative power of generative AI in retail and marketing. While the activation delivered personalized fragrance creation, the underlying architecture and methodology were created using managed services, making the implementation easily repeatable and adaptable for a wide range of customized customer experiences. A similar framework could be used to generate personalized skin care regimens or clothing recommendations, and much more. The possibilities are truly endless.

Learn more: https://aws.amazon.com/ai/generative-...