How To Build BILLION Dollar Coffee Business? - Secrets Revealed | Starbucks CEO | FO263 Raj Shamani

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/country mentioned in the video. Our goal is to provide information to help audience make informed choices.

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Timestamps:

0:00 - Introduction
2:16 - Why he thinks he was chosen as CEO
12:40 - Why a Barista training essential to work at Starbucks
16:59 - A Barista’s job is hard
19:59 - Launch of Starbucks in India
22:23 - Global franchise coming to India
26:15 - Matching taste from Starbucks USA
29:33 - Convincing TATA
33:41 - Caffeine or status?
36:05 - Strategies Starbucks uses
46:16 - Competitors in India
49:29 - International brand vs Indian brands
58:04 - Time taken to run profits
1:00:05 - Toughest place to work in
1:06:50 - His favourite coffee
1:07:29 - Starbucks failing in Australia
1:10:20 - Fastest growing market for Starbucks
1:11:08 - Indian categories which can go global
1:18:08 - Time & money it takes to build a national brand
1:22:17 - Tips for businesses in Tier 1 cities
1:29:19 - Future of coffee in India
1:31:01 - Myths & facts about Starbucks
1:42:50 - Why CCD failed
1:44:56 - What happened to Barista
1:45:42 - Thank you!

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In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks.

In this episode, we talked about how he got appointed as the CEO of Starbucks India, how CEOs are being selected for Starbucks globally, and two things employees learn as being a barista. We then talked about how Starbucks came to India, how a franchise became big, and how they planned their investment. We also discussed how they keep premium quality across nations and how they do category creation. He also shared how coffee first came to India, and why apart from Domino’s and Pizza Hut, there are no national leaders in the pizza category.

Towards the end, we talked about why Starbucks failed in Australia, how it is picking up now, countries where Starbucks is growing fast, and Indian brands that have the potential to go abroad and boom. We also talked about how Shah Rukh Khan wanted Starbucks in the Red Chillies office and how the deal happened. We ended the podcast by busting popular myths about Starbucks. For such insightful conversations, subscribe to our channel now!

Follow Sushant Dash Here:
Instagram:   / sushantdash  
LinkedIn:   / sushant-dash-502a4015  
Twitter:   / sdash1  

Follow Starbucks India Here:
Instagram:   / starbucksindia  
Facebook:   / starbucksindia  
Twitter:   / starbucksindia  

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.