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Data is nothing but tracked the digital footprint of Human Behaviour. Analytics helps in studying and analyzing the data. Hence, it helps in taking calculated decisions that enable organizations to make smart decisions. In this session, we will discuss factors like target customer, customer productivity, demographics, location of the market that can enhance the productivity of market by studying customer behavior, social media behavior, content usage, economic trend, etc. #GreatLearning #GreatLakes #DataAnalytics #Marketing - Great Learning has collaborated with the University of Texas at Austin for the PG Program in Artificial Intelligence and Machine Learning and with UT Austin McCombs School of Business for the PG Program in Analytics and Business Intelligence.

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