Akankah Google Bernasib Seperti Yahoo!?

Dua kali Google pernah ditawarkan ke Yahoo! untuk dibeli, tetapi dua kali juga Yahoo! menolak. Ironinya, beberapa tahun kemudian Yahoo! justru takluk di kaki Google. Kini sejarah seperti berulang, ketika Google ditantang perusahaan-perusahaan search engine baru yang mengandalkan kecanggihan teknologi AI. Apakah pada gilirannya Google akan bernasib sama seperti Yahoo!? Kita cari tahu di video ini

Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.

Sumber Referensi:
BBC News. (2016, January 5). Yahoo to cut 15% of workforce and close offices. BBC News. Retrieved August 15, 2024, from https://www.bbc.com/news/technology-3...

Lublin, J. S., & Barr, A. (2016, June 14). The decline of Yahoo, in its own words. Harvard Business Review. Retrieved August 15, 2024, from https://hbr.org/2016/06/the-decline-o...

FourWeekMBA. (n.d.). When was Google founded? FourWeekMBA. Retrieved August 15, 2024, from https://fourweekmba.com/when-was-goog...

The Strategy Story. (2020, October 15). Yahoo: The story of strategic mistakes. The Strategy Story. Retrieved August 15, 2024, from https://thestrategystory.com/2020/10/...

Arulsamy, J. (n.d.). What if Yahoo bought Google? A detailed case study. Joshua Arulsamy. Retrieved August 15, 2024, from https://joshuaarulsamy.com/what-if-ya...

Knowledge@Wharton. (n.d.). A tale of two brands: Yahoo's mistakes vs. Google's mastery. Knowledge@Wharton. Retrieved August 15, 2024, from https://knowledge.wharton.upenn.edu/a...

UCLA Newsroom. (2020, April 20). UCLA faculty voice: How Yahoo destroyed its value. UCLA Newsroom. Retrieved August 15, 2024, from https://newsroom.ucla.edu/stories/ucl...

IIDE. (n.d.). Business model of Yahoo. IIDE. Retrieved August 15, 2024, from https://iide.co/case-studies/business...

Pogue, D. (2018, March 15). The glory that was Yahoo. Fast Company. Retrieved August 15, 2024, from https://www.fastcompany.com/40544277/...

Multiplatform.ai. (2023, June 15). Perplexity AI’s disruptive LLMs poised to challenge Google search dominance. Multiplatform.ai. Retrieved August 15, 2024, from https://multiplatform.ai/perplexity-a...

Dr. Indrawan Nugroho adalah CEO dan Co-founder CIAS, sebuah perusahaan konsultan inovasi dengan misi memampukan para talenta korporat dalam mendesain, mengembangkan dan mengimplementasikan inovasi untuk meningkatkan kinerja perusahaan

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