CEO of AfroFuture on Doing Business in Ghana, Court Battle with Coachella, & African Opportunities

Описание к видео CEO of AfroFuture on Doing Business in Ghana, Court Battle with Coachella, & African Opportunities

In this episode, we spoke with Abdul Abdullah, the founder of AfroFuture formerly known as Afrochella. He spoke about creating Ghana's largest music festival, his experience growing up in Ghana, how he brought $100 million in tourism dollars to the country, how to successfully pitch corporate sponsors, and more.

He also spoke about the legal fight with Coachella that caused the festival to change its name, business opportunities in Ghana, pitfalls in booking artists, Afro beats, branding, and more. #ghana #afrofuture #africa

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