Скачать или смотреть What is miROAS? The Most Important Metric B2C Marketers Aren’t Using (Yet)

Marketers — are you sure you’re optimizing your ad spend correctly?

If you’re still relying on iROAS (Incremental Return on Ad Spend) to make budget decisions, you might be wasting money — because iROAS looks backward, not forward.

In this video, we break down Marginal Incremental ROAS (miROAS) — what it is, how it works, and why it’s the only metric that truly tells you where your next ad dollar should go.

What You’ll Learn:
✅ The key difference between iROAS and miROAS
✅ Why iROAS is an average metric — and why that’s dangerous
✅ How miROAS shows the return on your next dollar of spend
✅ Why this matters for ecommerce, DTC, and retail marketers
✅ Real-world example: How two ad sets with similar iROAS can have totally different miROAS
✅ How tools like Sellforte calculate miROAS automatically and turn it into actionable bid and budget recommendations

💡 Why miROAS Matters
miROAS helps marketers understand when their campaigns are scaling efficiently — and when they’re just burning cash. By comparing miROAS across all your channels, campaigns, and ad sets, you can:
✅ Scale high-performing campaigns
✅ Identify diminishing returns before they hurt profitability
✅ Make smarter, data-driven budget decisions

🎯 Takeaway
Stop chasing averages and start optimizing for the next dollar.
miROAS = Smarter Spend + Higher Profitability