How to Market a House Painting Business. In this video, I lay out a marketing strategy you can use to promote a House Painting Business. Because we’re surrounded by overwhelming technology, it’s easy to forget that ultimately the best marketing is still word-of-mouth marketing. Keep that in mind as you market your business.
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In this video, I lay out a marketing strategy you can use to promote a house painting business. In this case, we’re talking about both interior and exterior painting.
Start with a website and a Google business profile for your painting business. A Google Business Profile and a website make it easy for people to find your painting service. Plus, they demonstrate that your business is established and credible. Customers can leave reviews on your Google Business Profile too. And reviews form the foundation of your online reputation. Most prospective customers will check your reviews before they commit to hiring you.
Ask customers to write a review of your service. The more reviews you have, the more credible and reliable your business appears to potential customers. In addition to asking for reviews, it’s important to reply to your reviews as well. When you respond to reviews, potential customers can see you are on top of your online reputation.
Every review, good or bad, is a chance for prospective customers to get to know you. People do business with people they know, like and trust. Every time you reply to a review, you have an opportunity to show potential customers that you are trustworthy, reliable and likeable. Some bad reviews are inevitable. Actually, a few bad reviews will improve the credibility of your business because most people are suspicious of a perfect 5-star rating. A perfect rating looks fake.
When replying to a bad review, the key is to show you respect your customers and that you take care of them even when they write lousy things about your painting business.
To make the most of this strategy, it is critical that you answer the phone when someone calls your business. Otherwise, you’ll miss people who dearly want to be your customer. Because answering the phone is so important, my company, Fine Life Marketing, offers software that will answer the phone for you when you’re busy. With our software you’ll never again lose a potential customer when you couldn’t get to the phone.
When someone needs their house painted, they don’t search Facebook or Yelp. They search Google for a house painting service like yours. Google Ads puts your business in front of people precisely when they need you. And, because your phone number is in the ad, they call you directly. This gives you an exclusive opportunity to build rapport with the prospect and get the job.
Here's How Fine Life Marketing Can Help You.
At Fine Life Marketing, we specialize in using Google Search Ads to drive customers to service businesses, like your painting business. Plus, our special software is specifically designed for service businesses like yours. Our software answers the phone when you’re busy, so you never again miss a call from a would-be customer.
Our software also makes asking for reviews and replying to reviews extremely easy. As long as you have your cell phone with you, you can ask for and reply to reviews from anywhere. With our software you merely click a button to send a text message to a customer asking for a review.
At Fine Life Marketing, our business is to make your business more successful, to help you earn more in less time, with less effort and less stress.
We understand that you're in business to create a better life for yourself and for the people you love. That's why we named our company Fine Life.
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