Скачать или смотреть Leveraging Thought Leadership to Engage Potential Clients | Mark Colgan

In this episode, Steve Goldhaber talks with Mark Colgan about a unique approach to engaging potential clients by leveraging thought leadership.

They delve into a fascinating case study where Mark and his team identified a niche of companies that had recently raised Series A funding. By reaching out to experts who had experience with this stage of growth, they curated authentic content that resonated with their target audience. This content was then distributed strategically without pitching their services, leading to meaningful conversations and conversions.

Mark's approach emphasizes authenticity, simplicity, and a deep understanding of the target audience's pain points. He shares valuable tips on identifying willing participants for content creation and the use of accessible technology to produce engaging content.