Скачать или смотреть 078 Creating Space for Life in Business with Sarah Peck

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Sarah Peck, Founder of Startup Pregnant. Sarah helps women share their stories and learn how to do meaningful work while serving the people that matter most to them. Learn how she is working to inspire and connect a community of women to re-think and re-imagine what parenting, entrepreneurship, work, and motherhood looks like.

TOPICS
Getting her Master's degree in architecture and learning to design in the context of how people live their lives
Working in landscape architecture after college
Wanting to write and talk about design, so she started her own online magazine using social media which was fairly new at the time to do it
Teaching and consulting about social media strategy and writing online
Creating courses on writing and thought leadership
Talking with the CEO of the startup she was working at when starting to try for her first baby and working with him to figure out how to navigate pregnancy and maternity leave
Juggling new motherhood and her career was way harder than she had anticipated
Realizing that if it felt that hard with the privileges and biases she had in her favor, how hard must it be for other women?
Founding Startup Pregnant looked like writing a book about her story at first, but as she started interviewing other women for the book, she realized these stories were better served publicly, in a podcast
Getting sponsors for the podcast to cover the operating costs, and realizing that she had inadvertently made a business
Wanting to make a profit in the business, which led her to launch a mastermind to go deeper with some of the women in her community
Recognizing the power niching down with a small audience
Growing her audience by showing up in places that her content and services would be valuable
Going on a podcast tour by reaching out and offering up interesting and relevant stories to different audiences
Guest blogging about specific topics relevant to women entrepreneurs and pregnancy
Going deep through writing as an INFJ
Using her maternity leave as a litmus test for the integrity of her business
Working twice as hard before taking a break is not the best solution and creating systems that can run without her
Asking herself "do I need to be there, and if I'm not there, what does it look like instead?"

QUOTE
"Working twice as hard before you take a break isn't the best solution." - Sarah Peck

LINKS
Sarah's Website: https://startuppregnant.com/
Startup Pregnant Podcast: https://startuppregnant.com/category/...
Sarah's Instagram:   / startuppregnant