Скачать или смотреть #ShapeTheFuture

Speaker: Endang Putri
Position: Global Category Head Biscuit & Wafer
Company: PT. Mayora Indah Tbk.

Speaker: Nadia Khairina
Position: Industry Manager, Indonesia
Company: Twitter

Speaker: Trida Rachel Angelina
Position: Marketing Manager BINTANG
Company: PT Multi Bintang Indonesia

Moderator: Kania Aisha Pasaman
Position: Head of Communications
Company: IDN Media

The rapidly evolving modern marketing landscape is quickly transforming the user behaviour in consuming content while making decision. Progressive new channels such as, social media, esport, live shopping, OTT, etc, are crafting the complete customer experience since the top to bottom funnel. Our users now understand what content they want to view and where they want to view it, to explore and to engage with.

From the MMA Indonesia MarTech Report 2021 we have learned that marketers with effective omnichannel engagement strategies enjoy a 10% Y-O-Y growth, a 10% increase in average order value, and a 25% increase in close rates. We also know from the Modern Marketing Reckoner Indonesia report 2021 that 86% of customers are willing to pay a premium for a good buying experience.

This kind of clarity, plays a key role in how brands can stay relevant and build their branded communication in a way that they can keep their communication engaging, insightful, and delivering ideal experience for the customers.

A strong sense of direction on the communication strategy will put marketers in a much more positive light as far as their spends are concerned, but most importantly, to be able to correctly and meaningfully communicate with their key customer all the way

#ModernMarketingTalk #MMAGlobal #MMAApac #MMAIndonesia #MMAGlobalIndonesia #MobileMarketing #MMA #MobileApps #MobileCampaigns #AppFraud #MobileAdvertising
#ENDANGPUTRI #Mayora #NADIAKHAIRINA #Twitter #TRIDARACHELANGELINA #MultiBintangIndonesia #KANIAAISHAPASAMAN #IDNMedia #shapethefuture