Скачать или смотреть My First Million Ep 15: The Mindset To Break $1M And Build A Scalable MSP With Will Snyder

How do you build a $5M MSP with no outside investment, no marketing team, and no client churn? Will Snyder, co-founder of WTC Managed IT Services, shares how he did exactly that.

In this episode, Robb Patterson dives into Will’s story of scrappy beginnings, niche domination, and relationship-first growth. You’ll hear how Will closed 33 MRR deals in a single year, scaled through the “valley of death,” and turned trade shows and JV partnerships into his #1 revenue engine—all while focusing on service over sales pitches.

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Timestamps:
0:00 – Intro & Company Overview
0:42 – Revenue & Team Size
2:16 – Starting the Business
3:33 – Enterprise Mindset
5:34 – Selling Higher-End Tech
7:07 – Lessons From Early Years
9:08 – Building a List
11:21 – Missed Marketing Opportunities
13:00 – Growth Without Strategy
15:46 – Peer Group Accountability
18:29 – Referral-Focused Marketing
22:32 – Joint Ventures That Work
27:21 – Niche Software Expertise
31:14 – Trade Show Strategy
36:41 – Game-Changing Realization
41:32 – Scaling the Team
46:47 – Culture & Client Retention
51:40 – Long-Term Goals
53:19 – Final Advice