Скачать или смотреть Branding in gaming industry | Webinar by Adshot & Kayzr

Branding in the gaming industry is not an easy task. Gaming has become more mainstream than ever with almost half of the world being a gamer. Especially during the pandemic we have seen a lot of people and brands adopt to this booming industry.

In such a saturated industry, only having reach doesn’t cut it anymore. Maybe in the short term, sure, but everyone aims for long term impact.

In this webinar you can learn how to use your brand the right way: listening to your audience and being interactive. Tips you can start applying right away to increase your authenticity and engagement with your brand. We cover the following topics:

-Why the gaming industry is such a big opportunity
-Challenges you may face with the gaming industry
-Reach x Authenticity x Engagement = Impact
-How to reach Gen Y and Z
-Non-intrusive advertisements that don't get stopped by AdBlock
-A practical example: Proximus, how a non-endemic brand can enter the gaming industry

Presenter:
Xander Van Buggenhout:   / xandervb  
Axel Gekiere:   / axelgekiere  

Chapters:

0:00 Introduction Xander van Buggenhout
0:35 Introduction Axel Gekiere
1:15 Table of contents
1:50 What is Kayzr?
3:45 What does Kayzr look like?
6:00 Kayzr TV
8:08 Kayzr League
9:26 Kayzr x brands
10:20 What is Adshot?
11:17 How does it work?
13:03 More efficient and effective influencer marketing
14:18 Adshot x brands
15:05 The rise of gaming and interactive media
16:44 The esports market
18:48 Gaming video content
22:47 Advertising challenge to new media
23:20 Interactive medias on the rise
25:43 New generations = New challenges
27:19 Adblock usage
28:30 How to create impact? A formula
29:41 Proximus case
31:10 How did Adshot handle the case?
32:10 How did Kayzr tackle the challenges?
32:55 Adshots formula
37:22 Kayzr's branded leagues
40:35 Integration through KayzrTV
41:35 Case results after 3 months
44:15 Q&A part
45:09 Are there different persona's between games?
45:55 How do you measure the value of influencer marketing?
48:00 Is Belgian Twitch already big enough to have a big ROI?
52:04 Should brands focus on English with gaming or is Dutch/French the way to go?
54:33 What are your main tips for bigger brands to approach the gaming market?
56:50 What do you think the impact of the removal of third-party cookies will be in the industry/in general?
59:00 Final words