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WhatsApp Business API
Purpose:

Designed for medium to large businesses to communicate with customers at scale.
Functionality:

Automated Messaging: Send automated responses, notifications, and updates.

Integration: Integrate with CRM systems, customer support software, and other business tools.

Bulk Messaging: Send messages to a large number of users (with user consent).

Rich Messaging: Support for media, location sharing, interactive messages (buttons, lists).

Security: End-to-end encryption for customer communications.

Analytics: Track and analyze messaging metrics for performance insights.

Support for Chatbots: Use of AI and chatbots to automate customer interactions.

Personalization: Personalized messages based on user data and interaction history.

Use Cases:

Customer support and service.
Order notifications and transaction alerts.
Marketing campaigns and promotions.
Appointment reminders and booking confirmations.
Feedback collection and surveys.

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