How Goodwill is Calculated in Purchase Price Allocation

How Goodwill is Calculated in Purchase Price Allocation

Dive into the fascinating world of finance with our latest YouTube video – 'How Goodwill is Calculated in Purchase Price Allocation.' Ever wondered about the intricacies of assigning value to intangible assets in business acquisitions? This video demystifies the process, guiding you through the identification of assets and liabilities, the determination of fair value, and the calculation of Goodwill. Uncover the formula that encapsulates the premium paid for a business over its net identifiable assets and explore the factors influencing Goodwill, from brand reputation to strategic advantages. Learn how Goodwill, subject to periodic assessment, reflects the intangible essence that distinguishes a business.

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⌚TIMESTAMPS
0:00 Intro
0:10 What is Purchase Price Allocation
0:25 Tangible Vs Intangible Assets
0:42 Valuation Methods
0:58 Importance of Accuracy
1:15 Post Acquisition Implications
1:30 Conclusion
1:46 Closing

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