Скачать или смотреть Tristan Pollock and Erik Eliason at PSFK Future of Retail Event in SF

This talk was part of the PSFK Future of Retail Event SF
@writerpollock | @erikeliason | @storefront
Tristan Pollock and Erik Eliason co-founded their online real estate rental marketplace Storefront in 2012 in order to democratize access to pop-up spaces for retailers. At PSFK’s Future of Retail event in San Francisco, they shared their thoughts on the resurgence of physical retail and the importance for brands to connect with consumers in a physical space. Storefront started when the pair tried to help a friend find a space for her online jewelry business. After numerous calls and emails with real estate owners, they decided there had to be a better way. This experience was the impetus that inspired Storefront. With 1 in 10 stores lying vacant, Storefront hopes to become the AirBnb of pop up stores connecting those looking for space with those who own unused spaces.

On stage, Tristan and Erik spoke about the changing retail landscape that is embracing ephemeral retail experiences. Both online brands and established retailers are finding value in connecting with communities through temporary spaces. From men’s suiting brand Indochino to Kanye West, people are seeing opportunities to continue their brand stories off-line through unique experiences. Erik and Tristan’s full talk delving into building better brand relationships through pop up experiences is available here: