Скачать или смотреть Make Nature a Line Item on the P&L 🌱

Monica Zaldumbide Alcocer is a sustainability and circular economy leader working across fashion, ESG, and climate action. When she’s handed the “magic wand” question, she doesn’t dodge it with optimism — she rewrites the rules of commerce.

The problem, Monica argues, is painfully specific: businesses can grow while ecosystems collapse, communities struggle, and sustainability lives in a separate report no one is paid to hit. ESG exists, but it’s optional. Purpose sounds good, but profit still decides.

Her solution is concrete and unforgiving. Tie business performance directly to ecosystem restoration and social outcomes. Make sustainability KPIs as non-negotiable as margins. If a company degrades nature, it underperforms. If it restores ecosystems and supports communities, it wins.

Not a campaign. Not a promise. A structural reset — and an instant end to purpose-washing.

Watch this if you think “doing good” should finally affect the bottom line.

#Sustainability #Leadership #EthicsInBusiness #ESG #Greenwashing #ResponsibleGrowth #CircularEconomy