Pela Adhi Akshar Music Launch - Sandesh News - Coverage

Pela Adhi Akshar

About Before Cinema:
Before Cinema formed by a group of filmmakers, directors, producers & cinematographers, was born out of a thirst to share creativity and personal experiences through visual art. We simply love bringing ideas to life through our work! A keen eye for detail, combined with the ability to work with nothing less than our hearts and souls has been the recipe of our consistent growth & driving us to give our work all that we have. We have worked on a range of projects, each one helping us grow both professionally and personally. With every passing project, we became more aware of the amazing chemistry that we shared, working as a team and as a result we are coming up with our first Gujarati film – “Pela Adhi Akshar”

Synopsis of Pela Adhi Akshar:
Pela Adhi Akshar is a coming-of-age feel-good film that tries to explore the space between boys and girls, fact and fiction, reality and fantasy, and life and film. It is also everybody’s story, an introspective look at lives of people we know so very well that’s Ourselves.
Catch six friends at the crossroads of life, trying to tackle everybody’s problem: what do we do with the rest of our lives? These guys are a microcosm of the gang you would spot at your regular hangout, college canteen, and neighbourhood joint or in your own living room, looking into the mirror.
An impulsive Vishal, who lives by the day is all Heart. A pragmatic Prashant, is Mr. Head on-shoulder, with a five-year plan for life. A Confused Sunil, needs to find himself and a way into the heart of the love of his life while an escapist Zebra, the quintessential clown of the gang doesn’t give a damn about anything as long as he has his alcohol. Sara- the Sarasvati being traditionally untraditional in her own stride & Isha the rebel by Soul riding the road less travelled.
In an attempt to marry the reality of life with the fantasy of film, the director uses the digital medium to show different textures of Pela Adhi Akshar. Where Boy meets girl. Reality meets fantasy. Life meets film.
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About Music:
Giving the film a holistic entertainment we covered the entire popular genre; Folk Fusion, Romantic, Friendship n Fun, Inspirational & Emotional Songs.

Music Director:
Vivek Chhetri who has given an incredible twist, the Music for the film has covered all popular genres adding voice of the best in the industry.

Singers:
Kunal Ganjawala who has more than 1000 songs to his list this film he would be singing Gujarati songs for the first time.

Mohan Kannan lead singer of Agnee & popular for his Roadies & Splits villa - Theme Songs, Yaariyan from the movie Cocktail

Parth Oza known for his singing in Gujarati Movies.
Vivek Bhardwaj Chhetri & Kunal Shah

The songs of the movie are being penned down by Mr. Harish Bhatt and Mr. Raj Hans.
The Music of the film is going to launch by AMARA MUZIK.

The Team Pela Adhi Akshar:
With a mix of International & Indian crew the whole film was shot in Ahmedabad in 26 days at a stretch.
Director : Kunal Shah the Indian New Yorker
Associate Director : Livia Aranha from Brazil
D.O. P : Borja Campillo from Spain
1st AC : Antonio Sanmarful from Portugal led along with the Indian team
Writer : Sudhish Kamath - a director & producer -he has been a film critic for The Hindu along with writing film scripts.
Music Director : Vivek Chhetri
Costume Designers : Kirti Kolwankar & Maria Tharakan They have done “Dirty Pictures” together . They have their individual Films, “ Band Baaja Baarat”, “Kai Po Che” , “Drishyam” & “Bombay Velvet” to their accolades
Producers : Pranav Shah, Kunal Shah, Amit Gupta and Borja Campillo

Star Cast:
Aanshul Trivedi as Sunil
Semal Bhatt as Prashant
Bhakti Kubavat as Sara
Parth Oza as Vishal
Kaushal Shah as Zebra
Pooja Ruparel as Isha