Скачать или смотреть Scammers using AI to lure shoppers to fake businesses

Scammers are using AI-generated images and stories to pose as “family-run” UK businesses — fooling shoppers into buying what they think are local, handmade products.

Websites like C'est La Vie and Mabel & Daisy claimed to be based in Birmingham and Bristol, but orders were actually shipped from China and Hong Kong.

Victims say they received low-quality items and were charged huge return fees. The Advertising Standards Agency says it's working to crack down on misleading ads, while experts warn AI is making it easier than ever for fraudsters to appear real.

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