Скачать или смотреть From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty

This week on the show we are joined by Jenn Harper!

Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.

🎙️ In this episode:

The story behind Cheekbone Beauty
Transitioning from corporate to founder
Scaling from basement startup to selling in major retail stores
Why B Corp certification matters (and how she did it)
The real challenges and wins of mission-driven growth
Advice for founders building with culture and impact

If you’re building on Shopify or building with purpose, this one’s for you!


Takeaways:
0:00 Introduction
1:41 How Cheekbone Beauty Started from a Dream
9:30 Why hitting rock bottom can be a good thing
11:09 How to communicate a personal story through a brand
15:02 How to choose winning products?
18:46 Being the face of the brand
23:17 The real challenges of mission driven growth
28:27 How to Hire the Right People
31:46 The important KPIs and Data to track
35:19 Advice For Starting a Business Today

EXCLUSIVE WWS OFFERS:
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-...

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-...