Скачать или смотреть CPG Unpacked | Sip, Sample, Succeed: Turning Beverage Trials into Retail Wins

The beverage aisle is notoriously crowded and loyalty is difficult to maintain. We sat down with Adam, VP of Sales at Sanzo, to discuss how they’ve successfully navigated the leap from natural specialty stores to national retailers like Walmart.

Key takeaways you can't miss:
✨ How to stay authentic to your beverage mission while navigating fads and flavor trends.
✨ How to transition beverage brands from natural retail into high-volume conventional and mass channels.
✨ The playbook on using consumer feedback to guide beverage reformulation and optimize shelf pricing strategies.
✨ Managing beverage distribution growth through strategic regional testing before scaling to national retailers.

About Social Nature:
Social Nature helps better-for-you brands drive trials and gather actionable shopper insights, supporting your brand's growth from product launch to retail expansion. With Social Nature, CPG brands connect with targeted shoppers, foster authentic reviews, and gain data-driven insights to boost their presence at key retailers.