Global Retail Expansion | Nalli Sarees' Century-Old Strategy for Selling to NRIs | International Fashion Business
Learn how a 100-year-old Indian brand successfully expanded to 40+ locations worldwide including strategies for the NRI market
-----------------------------------
In this episode of Founder's Office, Sarthak Ahuja sits down with Lavanya Nalli, Co-Chair of Nalli Sarees, to decode the international expansion playbook for traditional Indian retail. From testing international markets to understanding the unique needs of Non-Resident Indians (NRIs), this episode unveils how a century-old brand has successfully established its presence in over 40 locations including 10+ international stores.
Discover the intricate balance between heritage and innovation, personalized sales approaches, and inventory management techniques that have allowed Nalli to thrive globally while maintaining its cultural authenticity. Whether you're a retail entrepreneur looking to expand internationally or interested in the evolution of traditional businesses, this episode offers invaluable insights into building a global fashion retail footprint.
Timestamps:
0:00 - Entry Strategy for International Locations to Sell to NRIs
07:58 - Testing International Demand
11:20 - Cultural Shifts and Consumption Trends in Fashion
14:40 - The Art of Personalised Sales in Saree Retail
21:36 - Innovation Process
24:46 - Retail Intelligence and the Feedback Loop from Floor to HQ
27:46 - Operating with Low Margins
32:40 - Nalli's Inventory Formula
-----------------------------------
About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest:
Lavanya Nalli is the Co-Chair of Nalli Sarees, a prestigious century-old Indian textile brand known for its exquisite silk sarees. Under her leadership, Nalli has expanded its global footprint while maintaining its heritage and craftsmanship, successfully connecting with the Indian diaspora worldwide through strategic international expansion.
Director & Producer:
Aditi Randev ( / randev_aditi ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
-----------------------------------
LEGAL DISCLAIMER:
The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.
© 2025 Niamh Ventures Pvt. Ltd. All Rights Reserved.
This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd.
BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.
GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja
Information shared is based on personal experiences and may not be applicable to all situations
Guest appearances do not constitute endorsement of any specific products, services, or business methods
NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video.
By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.
Информация по комментариям в разработке