Скачать или смотреть Multi Media Marketing Message Amplification

http://fixyourfunnel.com/blog/multi-m...

One of the biggest challenges for any business is having their message in front of their target market, having it understood and responded to. The greatest roadblock you face to getting prospects to respond to your messages is over dependence on ONE media.

For most InfusionSoft users this dependency is on email. It's cheap, easy to use, and can be effective. If you don't believe me, check out the new Campaign Builder in the April 2012 release of InfusionSoft. You can only communicate with one media...email. I'm sure InfusionSoft didn't choose email because they don't recognize the strength of other media channels. They obviously had limitations on what they could include in the first release, and they picked the media EVERYONE is using the most.

Are you overly reliant on one media?

In this video I give a quick example of how you can use two different media in concert to amplify the marketing message. One example is with direct mail and the other is SMS. I also share how you can use SMS in two simple ways that will enhance customer relationship which should be invested in increasing initial and lifetime customer value.