Скачать или смотреть 🇬🇧The AI Blind Spot: Why Companies Keep Ignoring the Service Consumer Lens — and Losing Market Share

💡 AI isn’t just about automation or customer experience—it’s about Nutzeffekt: delivering the precise value the service consumer seeks.

Yet, most AI strategies still optimize for the paying customer, not the actual driver of demand.

❌ The result?
• Misplaced AI investments
• Low adoption rates
• Missed market opportunities

📌 If AI doesn’t start with the service consumer lens, it’s already set up to fail.
AI is Transforming CX—Right? Wrong.
Most AI strategies fail because they focus on the customer, not the service consumer—the real force behind AI demand.

🔍 The key difference:
• The customer pays for the service.
• The service consumer triggers demand and drives usage.

📌 Examples:
✅ A parent pays for Netflix, but the child watches the shows. Who should AI optimize for?
✅ A CEO buys AI software, but employees use it daily. Who defines success?
⚠️ The biggest AI failure? Over-optimizing for revenue instead of real user demand.

Who’s Getting AI Right?
✅ Amazon, Netflix, Spotify optimize AI for service consumers, not just buyers.
❌ Companies stuck in old CX models are losing engagement, adoption, and market relevance.
💡 So ask yourself:
🔹 Is your AI strategy following real demand, or just reinforcing revenue models?
🔹 Are you tracking friction points for service consumers—or just retention metrics?
🚀 The future of AI isn’t just CX—it’s Servuktion. The result: Nutzeffekt. The bottom line: Growth.

AI should accelerate real user impact, not just financial transactions.
👀 Time to rethink your AI strategy? Let’s talk. Better Call Tom ‪@AllyAllez-GmbH‬
🔽 #AI #Servuktion #ServiceIntelligence