Скачать или смотреть Lima Alhawamdeh | Davos Communications Summit 2025

“PR being an important element, in all the sectors, industries, and government bodies can make deals and break deals.” – Lima Alhawamdeh, CEO at AIWIZ Digital Marketing (United Kingdom).

As a digital strategist and communications leader, Lima emphasizes the critical role of PR in shaping decisions and influencing outcomes. She highlights how strategic communication can create opportunities, build trust, and drive impact across industries, government bodies, and organizations worldwide.

At the Davos Communications Summit 2025, Lima joined the panel “FutureTrends in Public Relations & Digital Marketing,” a discussion that explored deregulated social media content, the evolution of influencer marketing, crisis communication in a digital age, innovation in PR, the shift from PR executives to advisors, and the growing leadership of women in PR. The session was moderated by Mike Southon, Entrepreneur Mentor at The Beermat Entrepreneur (UK), and featured distinguished speakers including Iryna Zolotarevych, Advisor to the Minister of Social Policy of Ukraine (Ukraine), and Melissa Buch, Founder & CEO at Brandbuch (Switzerland).

The Davos Communications Summit 2025 was made possible thanks to the generous support of:

Gold Partner:
Mary Beth West & The #PRethics Community

Silver Partners:
Ana Maria Diceanu & Brain 4 Strategy
M3 Communications Group, Inc.

In cooperation with:
PRCA

Media Partner:
PR Newswire

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