What are the most used tools in E-commerce marketing?

What are the most used tools in E-commerce marketing?

I think that one of the most important tools while having an e-commerce store is personalization. You want to give each user the best experience you could, while keeping conversion rate as your most important KPI. Personalization can include adjusting the products - to better fit each user interest, or even changing the CTA from “Purchase Now” to “Buy now”. It’s all about the experience, and while this is usually a process only the enterprise companies were able to do, nowadays we can see many other companies that are not only doing it better - but also allows the SMB to enjoy it. In Shopify for example there’s an app called Twik, and the price is only 9$.

So there’s no doubt that now every store can afford personalization. It’s just a matter of knowing what’s out there.


E-commerce marketing does not simply depend on tools. It has different sides combined with tools and humans to work properly. You can start using content marketing tools like Buzzsumo and human ideas to create blog posts. Also, you may need a good analytic software like Google analytics.

Then you should personalize your customer experiences and it means you may need solutions like Optimizely.

and at the end to reduce human errors I recommend you automate your marketing to have constant and effective marketing. You can use Mailchimp – this tool is used to automate your Email marketing – and Intercom – this tool automates your lead nurturing – or you can use tools such as Growmatik to automate all the processes that I already mentioned.


The thin is that in E-commerce marketing you use a variety of tools for different reasons.
There is great importance in SEO tools and how they can help. For those, I would suggest taking a look into Ahrefs, SEMrush or Moz. They will really change your life as a marketing specialist and will help to achieve your SEO goals.
Social networks have great power and it is really important to know how to work with various different platforms so you could reach your target audience, promote the company/product/services and so on. Nowadays no one can imagine doing business without using social networks so working with Facebook, Instagram, Twitter and so on is a MUST.
For a business to work you have to have lots of knowledge. And it’s not just the knowledge about how to work in the market, analytic skills and so on. It is that kind of knowledge about what is going on in the market, where the market is going, what are your competitors up to and much more. That knowledge can be gained by web scraping. There are many web scraping tools that can be used for such purpose and I ca recommend checking Scrapy, BeautifulSoup or Octoparse to have the best possible experience while web scraping and to be able to gather all the data you need. To get more insights on how web scraping can be useful for business I would suggest checking this article on Medium - Web scraping: why small business should take this opportunity?

The list for E-commerce marketing tools could go on and on but it really depends on your daily tasks as a marketing specialist, the market you’re working at and so on. You always have to look for tools and knowledge that would be useful for you and provide you the necessary skills to reach your goals.