Скачать или смотреть How to improve landing page conversion rate (simplifying landing page optimization)

Stop leaving conversions on the table! In this session, Danielle Torrey, Senior Manager of Content Marketing at Unbounce, breaks down the 2024 Conversion Benchmark Report analyzing over 57 million conversions. Discover how to simplify your landing page optimization strategy using data-driven benchmarks—not just generic best practices—to unlock big wins.

Learn which channels convert best, the powerful impact of readability and mobile optimization, and get actionable tips for running more A/B tests that drive results. Whether you’re in SaaS, e-commerce, financial services, or beyond, these insights will show you how to optimize for devices, design, messaging, and copy that truly convert.

*IN THIS VIDEO, YOU'LL LEARN:*
0:00 Introduction to Landing Page Optimization
1:15 What is Unbounce?
2:30 Overview of the 2024 Conversion Benchmark Report
4:00 Industry-Specific Conversion Insights
7:45 Mobile vs. Desktop Conversion Gaps
10:20 Mobile Optimization Tips
14:30 Unique Industry Benchmarks
17:00 Avoiding Over-complicated Optimization
20:45 A/B Testing Strategies and Examples
26:00 Designing Effective Experiments
29:30 Building a Culture of Experimentation
32:00 Closing and Resources

📈 RESOURCES & LINKS:
► Download the Unbounce 2024 Conversion Benchmark Report: https://unbounce.com/conversion-bench...
► Grab the Paid Media Experiment Brief Template: https://unbounce.com/paid-media-exper...
► The state of A/B testing in 2025: https://unbounce.com/state-of-a-b-tes...
► Start your 14-Day Free Trial of Unbounce: https://unbounce.com/pricing/