The Story of the VELCRO® Brand

At VELCRO® Brand, our innovations and pioneering spirit are already changing the 21st century. We provide smart, simple and reliable solutions for customers in every industry.

Many people have wondered: Who invented VELCRO® Brand hook and loop? It began with a burdock burr, a tiny seed covered in hundreds of 'hooks' that naturally catch onto the microscopic loops that cover fur, hair and clothing. The burr was an unassuming marvel of nature and a minor headache for man, until one day in 1941 when the burdock burr, Swiss engineer George de Mestral, and his dog crossed paths on a hunting trip in the Alps.

Seventy years on, that chance meeting has proven to be remarkably fruitful. Visit us at http://www.velcro.co.uk to learn more about our company philosophy and products.

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