The Shaky Path To Breaking Wiz Khalifa & Starting Rostrum Records — Benjy Grinberg (Pt 1. Ep.#60)

WATCH PART 2 HERE:
   • Mac Miller's Genius & Mental Health S...  

Benjy Grinberg is the founder of indie label powerhouse, Rostrum Records. He got his start in the music business working for LA Reid at Arista Records. He was instrumental in the breaking + establishing the careers of both Wiz Khalifa and Mac Miller. In 2017 Benjy wrote a 3 page article in Billboard opening up on his battle with OCD titled “We Have To Erase The Stigma of Mental Health Issues.” He is based in Los Angeles, married and a father of two.

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EPISODE HIGHLIGHTS //

Difference between superficial and REAL connection
Growing thicker skin and becoming more resilient in music biz over time
Benjy’s very 1st job in the music industry
Reason people should take internships seriously
Benjy’s early days at Arista with LA Reid
Leaving Arista and the scary / humble beginnings of Rostrum
Passion can numb fear when taking risks
Discovering and signing Wiz Khalifa
Wiz label + team having no clue “Black & Yellow” would be a #1 smash
Wiz getting dropped from their first major label deal
Learning hard way you can’t solely rely on a label once signed
Almost leaving his music business path when things got rough
When lucky breaks we could never predict happening happen

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Love and blessings,

– TEAM CIM

#WizKhalifa #MacMiller #BlackandYellow #RostrumRecords #IndieLabel