Скачать или смотреть Can KOLs Revolutionize Customer Engagement in Insurance? – EP 36

Insurance for the New Possible was joined by Ron Tam, Co-Chief Financial Officer and Head of International at Huize and Shruti Sharma, Global Partnerships Manager, Chubb.

Some of the insights they shared included:

Technology cycles may be accelerating, but the bedrock of insurance still rests on trust.
Modern insurance distribution wins by helping both sides meet in the middle, with content, data, and journeys that reduce friction and improve buying decisions.
Huize’s 2018 breakthrough in was building a KOL-led distribution model with a twist. The most effective “creators” aren’t performers; they’re credible domain experts.
Products should be treated like software. Iterate, version, and personalize.
Insurance literacy is not credible if it’s one-sided. It works when insurers, distributors, regulators, and KOLs teach together.

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