How new-age entrepreneurs can build a timeless brand | Rupinder Singh Sodhi | TEDxMarwadiUniversity

He shared stories and anecdotes from his extensive experience in the dairy industry and building the brand AMUL.
In his speech, Dr Sodhi emphasised on the importance of effective leadership, consistency, and strategic brand positioning. Drawing inspiration from his mentor, the father of India's White Revolution, Dr Verghese Kurien, he highlighted the significance of instilling blind faith in customers through a brand's unwavering commitment to quality and values. His speech offered valuable lessons for new-age entrepreneurs aspiring to create enduring brands that stand the test of time.
Chairman NIFTEM, Board Member International Dairy Federation, Brussels, Ex- Managing Director at GCMMF Ltd. (Amul) (2010-2022) This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx