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Скачать или смотреть 180 Touchpoints for 1 real estate deal

  • Bricks & Risk Podcast
  • 2026-01-09
  • 22
180 Touchpoints for 1 real estate deal
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Описание к видео 180 Touchpoints for 1 real estate deal

Most people outside of real estate assume a transaction is simple. An offer gets written, a few documents are signed, and then the keys are handed over at closing. What Tim Garrity and Sean Mooney break down in this episode of Bricks and Risk is how misleading that assumption really is. A residential real estate transaction is not a straight line. It is a moving system with roughly one hundred and eighty individual touch points between agents, buyers, sellers, lenders, attorneys, inspectors, title companies, municipalities, and multiple third parties. Every one of those touch points is an opportunity for something to go wrong if it is not managed properly.

From the moment an offer is submitted through the final closing appointment, the transaction is constantly evolving. Tim and Sean walk through how timelines shift, expectations change, and new variables emerge at every stage. Inspections uncover issues that require negotiation. Appraisals create pressure on pricing. Township and municipal requirements introduce deadlines and documentation that most clients never even know exist. Wiring instructions, title clearance, repair negotiations, concessions, and lender conditions all stack on top of one another. None of these steps happen in isolation, and none of them can be ignored without risking the deal falling apart.

This is where the role of a transaction coordinator becomes one of the most important and least appreciated positions in the entire process. The episode explains that a transaction coordinator is not just an administrative assistant or a checklist manager. They are the central point of organization and communication that keeps all one hundred and eighty touch points aligned. They make sure documents are submitted on time, deadlines are tracked, inspections are scheduled, requirements are met, and every party knows what is happening next. When that role is handled correctly, the transaction moves forward smoothly even when complications arise.

Tim and Sean emphasize that buyers and sellers rarely see the full scope of what is happening behind the scenes. What they experience instead is the outcome of how well the process is managed. When communication is clear, timelines are met, and problems are addressed proactively, clients feel confident and informed. When things are disorganized or delayed, stress rises quickly and trust erodes. The transaction coordinator is often the difference between those two experiences.

A real world example discussed in this episode is Varusha Adler from Keys To Close. Varusha represents what happens when the transaction coordinator role is treated as a professional discipline rather than an afterthought. She understands not only the paperwork, but the flow of the transaction itself. She anticipates issues before they become emergencies. She keeps buyers and sellers informed without overwhelming them. She works with agents, lenders, and attorneys to make sure everyone stays aligned on timelines and expectations. That level of coordination does more than keep deals on track. It elevates the entire client experience.

One of the key insights Tim and Sean highlight is how a strong transaction coordinator makes the realtor look better in the eyes of the client. When communication is consistent and the process feels organized, clients associate that experience with the agent, even though much of the work is happening behind the scenes. The agent is able to focus on advising, negotiating, and building relationships instead of chasing paperwork and deadlines. The client feels supported. The transaction feels controlled rather than chaotic. That perception matters more than most people realize.

The episode also addresses how easily transactions can derail without proper coordination. A missed deadline can delay closing. A miscommunication can create conflict between parties. A forgotten document can hold up funding. With so many moving parts, the margin for error is thin. Having a dedicated transaction coordinator is not a luxury. It is a risk management decision that protects everyone involved.

Tim and Sean make it clear that as real estate transactions become more complex, the value of skilled transaction coordination continues to rise. Regulations increase. Lender requirements change. Municipal processes evolve. Clients expect faster responses and clearer communication. All of that pressure lands somewhere, and without the right systems and people in place, it lands on the agent. The transaction coordinator absorbs much of that pressure and turns complexity into structure.

When done well, it feels effortless to the client. When done poorly, it becomes stressful for everyone. This episode highlights why understanding the importance of transaction coordination is essential for anyone involved in residential real estate and why professionals like Varusha Adler play such a critical role in keeping deals moving, clients informed, and reputations strong.

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